Congreso de moda 2016

Congreso de moda 2016

CALL FOR PAPERS

Conference Papers Presentation

Fashion, by nature, is always in the limelight, continuously moving and changing. As such, there is an urgent and significant need to analyze and think critically on this matter. Continuous improvement of fashion’s value chain, from the creativity to the point of sale, is possible thanks to the research and study of its activities.

From a multidisciplinary approach to Fashion -business, communication, culture, and education-, this X Fashion Conference at the University of Navarra aims to rethink the status of design in order to examine its current situation and its education as well as to discuss about the future challenges of this discipline. 

Since 1992, the University of Navarra organizes this Fashion Conference as a space of dialogue between academia, professionals and students. This edition is organized through the collaboration among four university members: ISEM Fashion Business School, School of Communication and School of Architecture and the recently opened “Museo Universidad de Navarra” -located in its main campus at Pamplona (Navarra)- where the Conference will be held.

Academic work takes a prominent place within this Conference. Communications will be organized in several working groups according to the different tracks and the content proposed for its study and discussion. The oral presentation should be organized and prepared so that the content can be exposed in 15 minutes.

The tracks and its proposed themes are the following:

1. Fashion Design

  • Fashion and the imaginary
  • New materials vs. Old techniques
  • Creativity and inspiration
  • Originality vs. counterfeiting
  • Sustainable design
  • Fashion and experimentation
  • Tradition and innovation
  • Designing life

2- Fashion Design Education

  • Old and new formulas
  • University vs. Vocational/technique education
  • Fashion education and new technologies
  • Teaching art and design
  • Creativity and enterprise
  • Challenges and future goals
  • Cartography of design education
  • Mix of theoretical and practical education

3- Fashion Business, Technology and Innovation

  • Corporate Social Responsibility
  • Business Models and entrepreneurship
  • E-commerce and omni-channel management
  • Global cosmopolitan fashion
  • Talent management
  • Fashion operations and supply chain
  • Challenges of the retail industry
  • Brand management and strategy

4- Fashion Marketing and Communication Strategy

  • Photography and advertising
  • Luxury brand development
  • Social media and fashion influentials
  • Magazines in the digital age
  • Brand storytelling
  • Visual merchandising and store formats
  • Customer experience
  • PR (public relations) and events

5- History, Culture and Sociology of Fashion

  • Slow fashion and customer behavior
  • Fashion in museums and art galleries
  • Coolhunting and trendsetting
  • Streetstyle and fashion cities
  • Theorizing fashion: disciplines and perspectives
  • Urban tribes and fashion social movements
  • Historical references in fashion
  • Fashion across culture

Note: Business cases may also be submitted for each of the tracks.

Outline Timetable of dates 
Tuesday December 1st 2015 – 300 word abstract to be submitted
Friday January 15th 2016 – Last date for notice of acceptance 
Tuesday March 1st 2016 – Full paper submission

The abstract (maximum 300 words) should be submitted in Word or PDF to fc2016@unav.es before December 1st 2015, with the following information: author, affiliation, email address, title, abstract and key words (between 5 and 10).

The email subject should read: 
“Fashion Conference Abstract Submission _ Track (1, 2, 3, 4)

Citing and referencing should follow Chicago Citation Style standards:
http://www.chicagomanualofstyle.org/tools_citationguide.html

Full papers (or business cases) should have an extension of 3000-4500 words and may be submitted in English or Spanish before March 1st 2016. In addition, the paper may be submitted in Word or PDF with the next format: 12pt Times New Roman, and 1.5 line 
spacing.

Download Call For Papers