Hosted by the University of Navarra, the Conference “Fashion communication: between tradition and future digital developments” is a major academic event, which aims to promote theoretical and empirical interdisciplinary work on how various communication practices impact upon fashion industry and on societal fashion-related practices and values. In particular, the relation between tradition and innovation, as well as the impact of new technologies, digital communication and the internet will be under scrutiny.

School of Communication Universidad de Navarra (Pamplona, Spain)
June, 28 – July 1, 2021 

Conference Chairs
Teresa Sádaba, ISEM Fashion Business School (Madrid, Spain)
Marta Torregrosa, School of Communication, Universidad de Navarra (Pamplona, Spain)
Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, Switzerland)
Francesca Cominelli, Université Paris 1 Panthéon-Sorbonne (Paris, France)
Nadzeya Kalbaska, USI – Università della Svizzera italiana (Lugano, Switzerland)

Main goals of the Conference:

  •  to consolidate Fashion Communication as an academic field
  • to establish and consolidate an international and interdisciplinary network of scholars in the field of Fashion Communication
  • to share methodological approaches
  • to expand the dialogue between communications studies, heritage studies and Fashion-related disciplines
  • to support junior researchers

Topics of interest
The major topics of interest focus on communication aspects in the Fashion domain and also reflect key research topic emerged in the previous Factum 2019. They include but are not limited to:

  • Communication of sustainability and ethical issues in Fashion
  • Corporate communication in the fashion domain
  • Digital Fashion Communication (e.g. digital media channels, blogging, User Generated Contents, online reputation)
  • Fashion brands and communication with consumers
  • Fashion communication in the retail environment
  • Fashion shows as a communication object
  • Intangible Cultural Heritage dimension of Fashion
  • Intercultural Communication in Fashion
  • Media in Fashion
  • Visual communication in Fashion

IMPORTANT: COVID operation criteria on the University of Navarra.