If in December we celebrated the traditional Alumni Christmas meeting again, taking care of the security measures, this time we were returning to its summer supplement, which since the visit of Margherita Missoni in 2019 it had not been possible to organize.
The chosen location also generated a lot of expectation: Wow, the store that Dimas Gimeno opened last March, which aims to be a benchmark for the phygital experience (the union between e-commerce and physical stores) worldwide. On the 6th floor of the building, the rooftop simulates being one of the rooms of the Hotel Roma -the first on Madrid’s Gran Vía and which today houses Wow- and the meeting took place there.
The former president of El Corte Inglés between 2014 and 2018 explained the key points of his innovative retail commitment to more than a hundred ISEM alumni who attended. “A specialized public”, as he pointed out. “At Wow Concept we pretend to offer a memorable shopping experience.” In the store you can find emerging brands of fashion, technology, beauty, home… in personalized spaces according to the identity of each one of them. “That’s why our logo is green, which is the color of a chroma; the background that is used in the movies to later create a space ad hoc to the topic of the film”.
After the colloquium, the participants enjoyed a cocktail on the terraces of the building. A great opportunity to make a toast and catch up with the professionals who have passed through ISEM´s classrooms over the last 20 years.