Fashion Business iQ: an Insight into the Industry
New York Program
Academic Program
In addition to professionals of the sector, the Fashion Business iQ: An Insight into the Industry has faculty professors from American universities such as Harvard University, Parsons School of Design, Fashion Institute of Technology, George Washington University, The Wharton School, New York University Stern School of Business, Boston University Questrum School of Business and the IESE Business School.
An inmersion into the American fashion industry
Academic Program 2019
DOWNLOAD PROGRAMSessions
• Introduction to the American fashion industry
• Shopping for American department stores
• Sales to American department stores
• Design for the American consumer
• Start-up of a business / launch of a brand in the USA
• The American consumer
• Global brand strategy
• The importance of culture for the success of a brand
• Advertising site in American publications
• Social media strategy
• Entrepreneurship and strategy
• Advertising vs PR vs. Social Media
• Digital iQ: Luxury
• Product development and production plan
• E-commerce and location
• Plan financed for the fashion business
Fashion Business iQ: An Insight into the Industry
New York Program
Place
IESE Business School Headquarters in New York (57th st and 7th ave Manhattan -NY)
Dates
July 15th- 19 th 2019
Scheudle
9:00 am- 6:15 pm
Sessions
20 sessions + retail tours
Language
English
Price
3.500€*
*12% of disccount for former students from Universty of Navarra.
**Breakfasts and lunches included.
Pay
Bank transfer
American Fashion System Program 2018
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