Programa Académico

Academic Program

In addition to professionals of the sector, the Fashion Business iQ: An Insight into the Industry has faculty professors from American universities such as Harvard University, Parsons School of Design, Fashion Institute of Technology, George Washington University, The Wharton School, New York University Stern School of Business, Boston University Questrum School of Business and the IESE Business School.

Academic Program 2019

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Sessions

• Introduction to the American fashion industry
• Shopping for American department stores
• Sales to American department stores
• Design for the American consumer
• Start-up of a business / launch of a brand in the USA
• The American consumer
• Global brand strategy
• The importance of culture for the success of a brand
• Advertising site in American publications
• Social media strategy
• Entrepreneurship and strategy
• Advertising vs PR vs. Social Media
• Digital iQ: Luxury
• Product development and production plan
• E-commerce and location
• Plan financed for the fashion business

 

Fashion Business iQ: An Insight into the Industry

New York Program

Place
IESE Business School Headquarters in New York (57th st and 7th ave Manhattan -NY)

Dates
July 15th- 19 th 2019 

Scheudle
9:00 am- 6:15 pm

Sessions
20 sessions + retail tours

Language
English

Price
3.500€*

*12% of disccount for former students from Universty of Navarra.
**Breakfasts and lunches included. 

Pay
Bank transfer

American Fashion System Program 2018

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