Pedro Mir holds a degree in Economics from the University of Navarra, an MBA from ESADE and a PhD in Marketing and Communication from the San Pablo CEU University. Specialist in Consumer Behavior and Brand Management. He has developed his career as a marketing executive in multinational companies in various sectors. Marketing consultant and co-founder of Top Line Marketing, where he helps companies to focus and better understand their product strategies in a hyperconnected global market. He is a professor of Marketing Management at the University, Pedro has published numerous articles and studies in specialized journals.