Yolanda Sacristán, director of Vogue Spain for more than 15 years and current general director of The Beauty News Room, shared her experience with our PADEM students during an executive breakfast. Sacristán began her intervention by recognizing that one of the greatest sources of her learning has been hers, her own bosses, “even those who were not good bosses, because this experience allowed me to develop a faster response to problems ”. Additionally, in her opinion, the key to the success of any company is talent: “The secret is to surround yourself with a team so powerful that you are the least brilliant of them all.”
In relation to her passage through Vogue, Yolanda Sacristán revealed that, under the slogan “in our profession the word NO doesn’t exist, we have to always try”, she achieved great feats such as the magazine covers by Mario Testino and Peter Lindbergh. In addition, under her direction and until the 2008 economic crisis, the magazine managed to increase its sales: “Each issue of Vogue sold more than the previous month, and more than the same month of the previous year.”
More than 25 years in the industry
Yolanda Sacristán’s impressive professional career exceeds 25 years in the fashion media sector. In addition to directing Vogue for more than 15 years, she was also at the helm of Harper’s Bazaar and held various senior positions at Ragazza magazine, both of which belong to the Hearst group.
All this experience led her to found The Beauty NewsRoom in 2019, a new digital platform that functions as a meeting point between beauty brands and media professionals. The project was born with the objective of facilitating the effective dissemination of press releases from the brands in the sector, guaranteeing the effectiveness of the impact of this information and facilitating journalists’ access to said information through the cloud. She has recently launched The Luxury NewsRoom targeting luxury brands.