“M Missoni allows reinventing the collections without losing the traditional values of the house”

Margherita Missoni, creative director of M Missoni, was the guest of the VII Annual Meeting of ISEM Fashion Business School

M Missoni allows reinventing collections without losing the traditional values of the house.” This was stated by Margherita Maccapani Missoni, creative director of M Missoni, for the VII Annual Meeting of ISEM Fashion Business School. In this sense, Margherita confessed that “the most exciting part of my new position is the opportunity and the challenge of giving the firm its own identity, without losing sight of the Missoni essence.”

During the meeting, which was attended by more than 140 people, Margherita Missoni announced what her strategy will be as the new creative director of M Missoni: “M wants to be modest and not presumptuous, a firm that transmits values and that everyone can take”. In short, “a way of speaking with a younger audience in the Missoni universe.”

When asked about the challenges of the fashion sector, Margherita did not hesitate sustainability. “Although it can be said that Missoni is already a sustainable brand, its sister M Missoni seeks a different ecological idea, with sustainable and controlled materials.”

Margherita Missoni
Margherita Maccapani Missoni is the first granddaughter of Rosita and Ottavio Missoni, founders of the legendary Italian firm. From its beginnings in the world of fashion, Margherita assumed the role of brand ambassador and contributed significantly to the creative redesign of Missoni contributing her concept of informal and independent elegance.

Also, since 2010 she has worked together with the Missoni team of designers in the design and development of the firm’s accessory collections, including footwear, bags, glasses, and jewelry, as well as in his bath collections. In October 2018, she was named Creative Director of M Missoni, the firm’s youth brand, and her first collection will be released for the Spring-Summer 2020 season.

ISEM Fashion Business School, the only business school specialized in fashion in Spain, organizes this type of activity with executives and personalities of the sector intending to become a link between the academic and business world.


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