ISEM Fashion Business School organized a webinar for fashion entrepreneurs with Kelly Talamas, Clarissa Egaña and David Luquin hosted by Leonor Silva, ISEM. The objective of this online event was to give a sneak peek of everything that can be learned in the intensive “Fashion Entrepreneurship 101: Building a Successful Brand” program that ISEM has upcoming in Miami from October 18th – 29th.
The day began with the session “The 7 keys to successful fashion startups” by David Luquin, ISEM professor and director of the Entrepreneurship at the University of Navarra. Luquin reviewed the concepts that any fashion entrepreneur must take into account when minimizing the risks involved in starting a business.
Learn from Fashion Entrepreneurs
The second session featured the Clarissa Egaña, founder of the Venezuelan brand Port de Bras, who shared her first-hand experience as a fashion entrepreneur. Clarissa spoke about both her successes and her mistakes to show attendees what the beginnings of a fashion brand are like and emphasized the importance of achieving a balance between direct to consumer (DTC) and wholesale. Port de Bras is the only Venezuelan brand currently sold in the well-known Saks Fifth Avenue Department Store.
The day ended with a conversation with Kelly Talamas, former editor-in-chief of Vogue México-LATAM, and Leonor Silva, Director of International Relations at ISEM. Kelly currently combines her facet as a fashion consultant with the launch of her Latinness platform. During the interview, Kelly talked about the publishing world and how to get media attention when you are a fashion entrepreneur. In addition, she advised attendees on how to make a good PR strategy when you are an entrepreneur and pointed out the importance of brand DNA.
Don’t miss the full webinar replay on our website!