“A leader is the one who rolls up his shirt and rows with the rest of the team”

Last Friday, the graduation of the XIX promotion of the Master in Fashion Business Administration (FBA) took place. The master lesson was given by Marcella Wartenbergh, CEO of the AWWG group, who spoke about what it means to be a leader.

After 9 months of study, cases, TFM, trips, job changes and, above all, constantly leaving the comfort zone, the great moment arrived for the 55 students that make up the XIX FBA promotion: their graduation.

The atrium of the building welcomed family and friends who did not want to miss this moment, without a mask, for the first time since the pandemic began. Marcella Wartenbergh and professors Pedro Mir, Silvia Pérez Bou and Mª Ángeles Burguera took their places at the academic table.

The CEO of AWWG Group wanted to share her experience in managing teams, something she had dreamed of since she was a child, although at that time she was not clear in which sector she wanted to work. “You have chosen a very fun one: fashion, where change is always present”.

Wartenbergh encouraged the students to fight for what they want and to be inspiring to others when carrying out their work: “A leader is one who builds a dream and makes it come true. You  must convey a mission, a North Star”. The speech was full of advice based on his own experience: Listen to the opinions of others, seek for the group stability, recognize the talents of your team, work with passion, seek excellence… “I want to leave a legacy in my people, It is what gives meaning to my life and my work (…) You must also find yours”.

For their part, Ana Rus and Juanma Monrós delivered the speech on behalf of the students and Professor Pedro Mir said goodbye encouraging them to “be grateful, kind, altruistic… it is profitable. Reputation is destroyed and built in the halls.”

At the end of the act, as a farewell and before the classic Gaudeamus, a video message from Teresa Sábada -Dean of ISEM- was projected from Washington, which included some summary images of this course, taken during the trips to Paris, Milan and Helsinki . “I hope to see you all as Alumni when I return to Spain, happy with your professional career and very satisfied with your time at ISEM”. 

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