Through the Fashion Entrepreneurship 101: Building a Successful Brand program, students will work on the vision and brand strategy with the help of great industry professionals. The program is structured in 6 modules that combine the 3 fundamental aspects of a fashion company: Business, Design and Marketing.
In addition to professionals in the sector, the program has its own ISEM Fashion Business School faculty.
A program focused for entrepreneurial designers
Everything you need to know about how to set up your business, from finding investments to controlling your cash flow.
Learn how to create a strong and powerful brand, establish your tone of voice and stand out from a multitude of competitors.
All steps involved in product development, create a collection that is consistent with your brand.
Learn how to reach your target audience, find the best sales strategy for your brand, how to increase your customer base.
Learn how to create a marketing strategy for your business: reach the press, work with influencers, communicate with your audience.
Learn the latest trends in fashion, from retail, to sustainability issues: how to keep your business up to date.
Fashion Entrepreneurship 101: Building a Successful Brand
January 25th – February 5th 2021
9:00- 18:15 Hrs.
By bank transfer