George Homer’s interest in wholesale trade dates back to the early 1970s. His career began with Thrift World, a Florida wholesaler. In the mid-70s he obtained a degree in Economics and Business from the Armando Alvares Penteado Foundation in Sao Paulo, Brazil.
At the same time, he started working in the Planning Department of Mappin, a department store chain. In the mid-1980s George Homer created the Visual Merchandising department in the company. With a staff of 80 people, trained the staff in the art of visual sales. While in charge of the Department of Store Design, Homer remodeled 70% of the existing sales areas and also designed and opened 13,935 square meters of the large warehouse.
In 1990 George Homer moved to New York where he joined New Vision Studios. From there he improved the visual marketing levels of companies such as Johnston & Murphy, Kmart, TheChildren’s Place, etc …, through: employee training; manual production; disposition of the products both in the shop windows and inside the establishment; inventory planning; development of elements of the facilities; administrative management and wholesale operations; graphic design and promotions.
His latest activities include a project for De Prati, a chain of department stores in Ecuador; has designed a new store concept and decorative installations for Baby Togs, a manufacturer of children’s clothing; with Host Marriott, Homer has worked on developing presentations within airport stores across the country. Recently George Homer has developed a 464-square-meter store for Bunny’s, a young fashion chain in Brazil Among its activities, Homer has given conferences, seminars and workshops of Visual Merchandising in different countries such as Turkey, Colombia, Brazil, and USA to students and professionals of the wholesale industry, department stores and supermarkets.