Program

PROGRAM

“FASHION COMMUNICATION: BETWEEN TRADITION AND FUTURE DIGITAL DEVELOPMENT. II EDITION”

Place: School of Communications- University of Navarra  (Pamplona).
Dates:  June 28th – July 1st 2021.

Monday, June 28th

15.00 – 15.45 h. Registration (Hall Desk)

15.45 – 16.00 h. Opening session (Room 5)
Welcome address by Charo Sádaba, dean at School of Communications- University of Navarra  (Pamplona).

16.00 – 17.30 h. Keynote lecture: Joshua Williams (Fashion Institute of Technology FIT)- (Room 5)
“The Defining Factors of Post-Covid Fashion Retailing”
Presenter: Pedro Mir (ISEM, Universidad de Navarra, Spain)

17.30 – 18.00 h. Break (Hall)

18.00 – 19.30 h. Parallel Sessions (Room 5)

Tuesday, June 29th 

10.00 – 11.00 h. Keynote lecture: Emanuela Mora (Universita Cattolica del Sacro Cuore) – (Room 5)
“Changes in the printed editorial system of Fashion”
Presenter: Jorge del Río (School of Communication, Universidad de Navarra, Spain)

11.00 – 11.30 h. Coffee break (Cafeteria –  School of Communication)

11.30 – 12.30 h. Keynote Lecture: Teresa Sadaba & Marta Torregrosa (Isem Fashion Business School & School of Communication University of Navarra) – (Room 5)
“Auctoritas & Potestas in the Fashion Media Ecosystem”
Presenter: Patricia SanMiguel (ISEM, Universidad de Navarra, Spain)

12.30 – 14.00 h. Lunch Break (Cafeteria – Main Library)

14.00 – 15.30 h. Parallel Sessions (Rooms 5 & 12)

15.30 – 17.00 h. Parallel Sessions (Room 5)

Afternoon Activity Workshops (Optional)
“A Haptic Technology Interactive Touch Experience in Fashion E-Commerce” by Michela Ornati (Room 12)
“Instagram Hashtags and Digital Fashion Academia: Self-promotion, Cross-promotion and Conference promotion” by Olga Karamalak and Katharina Sand (Room 5 )

Wednesday, June 30th

10.00 – 11.00 h. Keynote Lecture: Fabien Pecot (TBS Barcelona) – (Room 5)
“Brand heritage as a bridge between past and future: current research and perspectives”
Presenter: Silvia Pérez-Bou (ISEM, Universidad de Navarra, Spain)

11.00 – 11.30 h. Coffee break (Cafeteria – School of Communication)

11.30 – 12.30 h. Keynote Lecture: Lorenzo Cantoni & Nadzeya Kalbaska (Universita della Svitzera Italiana) – (Room 5)
“Tele-working and Video-meetings. Does Fashion fit”
Presenter: Cristina Sánchez-Blanco (School of Communication, Universidad de Navarra, Spain)

12.30 – 14.00 h. Lunch Break (Cafeteria – Main Library)

14.00 – 15.30 h. Parallel Sessions (Room 5)

Afternoon Activity
18.00 h. University of Navarra Museum Visit

Thursday, July 1st 

11.00 h. Optional Activity – Museo Balenciaga visit in San Sebastián (1-hour distance).From there to the Museum Balenciaga is less than 30 minutes.