Mercedes Benz Fashion Week Madrid parades at ISEM Fashion Business School – University of Navarra

The designer Jesús Lorenzo presented his new collection with a parade at the new headquarters of the University of Navarra in Madrid

ISEM Fashion Business School- University of Navarra hosted the Jesús Lorenzo parade for Greenland within the 69th edition of MBFW Madrid on Wednesday, January 23. Moreover, ISEM organized the “Business & Design” conference within the Madrid catwalk program.

Jesús Lorenzo presented the “Back to University” collection, a nod to the designer’s link with the academic world as he is a professor at ISEM and the Design degree of the University of Navarra. This fall-winter 2019/2020 collection, inspired by university lifestyle, raises the return to the University through practical designs, with an informal and disruptive touch, but without losing the elegance and quality of the furs that characterize the brand.

On the catwalk, you could see jackets, vests, and frocks, as well as other garments, made of lynx, marten or mink, among others. Likewise, Jesús Lorenzo opted for the integration of sequins, wool and cashmere with leather fashion, achieving his goal of reflecting the young and daring spirit of university students.

With the “Back to University” collection, the designer has challenged the traditional methods of the leather sector, using new forms of clothing and new patterns. Also, he reaffirmed his commitment to sustainability including garments made with fragments of different materials, thus achieving the optimization of these and the minimization of waste.

Business & Design

On the occasion of the parade, ISEM organized the “Business & Design” conference with the masterclass “Fashion 20-20” taught by Philip Moscoso, professor at IESE Business School, on the challenges of the sector in the coming years.

Also, within the School’s commitment to entrepreneurs in the fashion sector, there was an exhibition of small emerging brands of Spanish fashion such as Spanish & Sisters, Sophie & Lucie, Valentina Garí or Trixi Kids, among others.

ISEM Fashion Business School, a center of the University of Navarra, is the first business school specialized in fashion companies that exist in Spain. Since its inception, the School and the companies of the sector collaborate to join forces and achieve, jointly and effectively, the development of the fashion industry, both from the business and academic fields.

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